In the wake of the popularity of the series “Euphoria”, singer Beyonce, who founded a fashion brand in honor of her daughter Blue Ivy, is releasing her own version — Ivytopia. This is the name of the new collection of the Ivy Park x Adidas brand. And the video with the presentation of things is similar to a hypnosis session and a psychedelic trip. The drops include a variety of neon, floral and metallic colors, and in the video itself a surreal madness is created with exotic plants and dancing.

One of the main roles in the campaign was performed by Irina Shayk. In an acid bikni with a sports mantle, a Russian woman sets a high bar — what the perfect body looks like on the beach.